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What is the purpose of benchmarking?

What is the purpose of benchmarking?

Benchmarking is a way of discovering what is the best performance being achieved – whether in a particular company, by a competitor or by an entirely different industry. This information can then be used to identify gaps in an organization’s processes in order to achieve a competitive advantage.

What is an example of a benchmark?

Internal benchmarking compares performance, processes and practises against other parts of the business (e.g. Different teams, business units, groups or even individuals). For example, benchmarks could be used to compare processes in one retail store with those in another store in the same chain.

How benchmarking helps a business?

Benchmarking allows you to:

  • identify and prioritise parts of your business that could improve.
  • understand your customers’ needs better.
  • identify your strengths and weaknesses.
  • set goals and performance expectations.
  • monitor your performance and manage change more effectively.

Why benchmarking is a better planning tool?

Benchmarking helps companies focus on capabilities that are critical to building strategic advantage. Increase the rate of organizational learning. Benchmarking brings new ideas into the company and facilitates experience sharing.

What are the 4 steps of benchmarking?

The Benchmarking Steps Four phases are involved in a normal benchmarking process – planning, analysis, integration and action.

Is benchmarking should always be done?

Remember, benchmarking should not be a one-time exercise, but rather an integral component of your business’ plan to close the performance gap and maintain practices that will help the business grow and thrive.

What are the three types of benchmarking?

Three different types of benchmarking can be defined in this way: process, performance and strategic.

What are the disadvantages of benchmarking?

What Are the Cons of Benchmarking?

  • It doesn’t really measure effectiveness.
  • It is often treated as a solo activity.
  • There tends to be a certainly level of complacency.
  • The wrong type of benchmarking might be used.
  • It can foster mediocrity.

What is the benchmarking process?

Benchmarking is the process of measuring key business metrics and practices and comparing them—within business areas or against a competitor, industry peers, or other companies around the world—to understand how and where the organization needs to change in order to improve performance.

What are the tools of planning?

Planning Tools are instruments that help guide organizational action steps related to implementation of an initiative, program, or intervention….Planning Tools are likely to be initiative-specific and may include:

  • Organizational timelines.
  • Action item checklists.
  • Things-to-do checklists.
  • Sample meeting agendas.

What are the six planning tools and techniques?

Terms in this set (7)

  • forecasting. using statistical tools and intuition based on experience to predict a future state.
  • contingency planning.
  • scenario planning.
  • benchmarking.
  • participatory planning.
  • goal setting.
  • five qualities of a good goal.

What is the first step in the benchmarking process?

8 steps in the benchmarking process

  1. Select a subject to benchmark.
  2. Decide which organizations or companies you want to benchmark.
  3. Document your current processes.
  4. Collect and analyze data.
  5. Measure your performance against the data you’ve collected.
  6. Create a plan.
  7. Implement the changes.
  8. Repeat the process.

The greatest disadvantage of internal benchmarking is that it is unlikely to result in any major breakthrough in improvements. Nevertheless, internal benchmarking will lead to small, incremental improvements and should provide adequate Return On Investment for any improvements that are implemented.

What do companies use benchmarking?


  • Keysight Technologies UK Ltd
  • Quantcast
  • Ghostery
  • Kyruus
  • TrackMaven
  • Panoramic
  • Fritts
  • Alexa
  • When to use benchmarking?

    Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others.

    How often should I benchmark?

    Because your business is not stagnant and changes over time, it can be important to benchmark every 1-2 years to make sure your plan remains appropriate. Standards for how a 401K should look change based on things like the size of your business.