Table of Contents
Is Rin and Surf Excel merger?
2006 saw a unique marketing move from HLL. Rin Supreme bar is being migrated to Surf Excel.
When Surf Excel was introduced?
1996
Surf Excel
| Product type | Laundry detergent |
|---|---|
| Owner | Unilever |
| Produced by | Hindustan Unilever Unilever Sri Lanka |
| Introduced | 1996 |
| Related brands | OMO, Breeze, Skip |
What is the message of Surf Excel?
Surf Excel is known for its famous tagline ‘Daag tou achay hotay hain/Dirt is good’. But this is much more than just a tagline. It is a central philosophy that the brand lives by, with an intrinsic passion to ensure child development through tactile learning.
What is the target market of Surf Excel?
Surf Excel SWOT Analysis, Competitors & USP
| Surf Excel Brand Analysis | |
|---|---|
| USP | Surf Excel offers outstanding stain removal ability on a wide range of stains |
| Surf Excel STP | |
| Segment | Home Care – Premium Detergent – Bar, Powder, Matic |
| Target Group | Every Indian Household – for washing purposes |
Is Surf Excel parent company?
Unilever
Surf Excel/Parent companies
Who owns Rin?
Hindustan Unilever Limited
Rin | Brands | Hindustan Unilever Limited website.
Who is brand ambassador of Surf Excel?
In a major coup, Surf Excel has managed to get famous Manchester United player, Javier Hernandez, affectionately known as Chicharito, to sign up for their “Daag Ache hain” ad campaign.
What are the advantages of Surf Excel?
Surf excel offers outstanding cleanliness on a wide range of stains and multiple products suited for bucket wash and machine wash environment. Surf excel is engineered with modern and path-breaking technology that offers consumers benefits such as tough stain removal, easy dissolution, superior fragrance and much more.
Is Surf Excel Indian brand?
A leader in the Indian detergent market, Surf excel has constantly innovated ahead of market and launched different product formats to cater to changing needs of Indian consumers.
What is Surf Excel marketing strategy?
Surf excel – Pricing Strategy Surf excel uses product line pricing to price its premium-segment products higher than its mid-range-segment commodities. To appeal to customers who wish to spend less money on a single transaction, the company distributes its products in various package sizes based on weight.
Why did Surf Excel change to Surf Excel?
Reasons of migration Surf to Surf excel Surf became known only for whiteness Surf Excel (stain removal) : Positioned with the baseline ‘removes stain without fading colours’ (Surf Excel Hai Na..) To boost its image as that of a modern and contemporary brand. 9. External Factors – IndiaExternal Factors – India 10.
Why did Surf Excel become known only for whiteness?
Reasons of migration Surf to Surf excel Surf became known only for whiteness Surf Excel (stain removal) : Positioned with the baseline ‘removes stain without fading colours’ (Surf Excel Hai Na..) To boost its image as that of a modern and contemporary brand. 9. External Factors – IndiaExternal Factors – India
When did Surf Excel quick wash come out?
In 1990, Surf Ultra was launched to establish a new standard of washing performance. In 1996, Surf was redefined into Surf Excel, which offered three C‟s (Complete, Cleaning and Care). In 2003, Surf Excel Quick Wash entered India as an eco-friendly product as it saved 2 buckets of water a day!
Which is the best brand of Surf Excel?
In the later years, Surf Excel developed Easywash. They also launched the liquid version of all Matic named Quickwash. It helped them to remain a pioneer in the detergent market of the sub-continent. One of the key reasons for Surf to capture the Indian market successfully is its appropriation of Niche.