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What are product mix dimensions Mcq?

What are product mix dimensions Mcq?

What are product mix dimensions? (1) Number of different product lines in the mix. (2) Total number of items carried in each product line. (3) Number of versions offered of each product in a product line.

What are the elements of product mix?

The product mix includes four common elements: Length, breadth, depth and consistency.

What is product mix and product line example?

It refers to the total number of items (in all the product lines) in product mix. For example product mix of Bajaj Company has more than 100 items in various product lines, such as fans, bulbs and tubes, heaters, motorbikes, shooters, rich-show, processing machines, and many other ranges.

What are the 7 P’s of marketing mix?

It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What do the 4ps stand for?

product, price, place, promotion
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.

What is product mix width?

The width, or breadth, of a company’s product mix pertains to the number of product lines the company sells. For example, if you own EZ Tool Company and have two product lines – hammers and wrenches – your product mix width is two.

What is product width?

Product width: This refers to the number of product lines within the product mix. Product depth: This refers to the subclasses that can be obtained within products in an individual product line or classes within the product length.

What is product mix and line?

Product Mix vs Product Line A product mix is a group of everything a company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers.

What is product width with example?

Product Width: refers to number of separate product lines offered by a company. For example, the product width of Toyota may be 3, one each for product lines of sedans, pick-ups and SUVs. Product Depth: refers to the number of sub-categories within a product line.

What are the 8 P’s of marketing mix?

Olof Williamson was a Senior Consultant at NCVO, looking at the latest thinking on funding, finance and public services. Good marketing is essential, and it is a lot more than just shouting about why you’re the best! …

What is depth of product mix?

The depth of product mix pertains to the total number of variations of product in a product line. For example, a brand would be considered to have a depth of four if it sells two sizes and two flavours of soda.

What is concept of product mix?

Your product mix refers to the number and type of products or services you offer. For example, a restaurant might add healthy dishes and children’s meals to its main menu, or it might add delivery and catering services.

What is consistency in product mix?

Consistency. The consistency of product mix refers to how closely associated the products in the same product line are to each other, in terms of their use, production and distribution. A business’ production mix could be very consistent in distribution, yet extremely different in other areas such as use.

What is product mix strategy?

The product mix is the collection of products and services that a company chooses to offer its market. Pricing strategies range from being the cost leader to being a high-value, luxury option for consumers.